Researched diverse travel loyalty programs to identify key trends and best practices. Findings presented in a detailed analysis to guide the development of an effective retention strategy.
Work Samples
Explore my portfolio showcasing a diverse range of marketing projects, from direct mail campaigns and website content creation to customer journey optimization and strategic analysis. With a focus on driving results and enhancing customer experiences, I leverage data-driven insights and creative solutions to achieve impactful outcomes. Browse my work samples to see how I can bring your marketing goals to life.
Airport Transfer Service Launch
Launched a new airport transfer service, creating website content and a reservation form. Improved customer experience and streamlined operations.
Homepage Review Integration
Improved homepage credibility through strategic customer review integration. My analysis and recommendations led to rapid implementation, enhancing trust and conversion.
Annual Catalog
A 54-page travel catalog designed to boost post-holiday bookings. Achieved a 38% lift in conversions, showcasing global tours and destinations.
Türkiye Tour Site Inspection
Incognito site inspection of Türkiye tour, delivering a detailed presentation for internal teams. Focused on improving tour logistics and customer satisfaction.
UX Research Support & Data Synthesis
Supported UX research through data gathering, interviews, and synthesis. My role enabled the development of user personas and actionable insights for enhancing user experience.
Post-Purchase Email Journeys
Designed email journeys to engage customers post-booking, improving communication and excitement. Addressed system limitations with a strategic, phased approach.