Welcome! I have a passion for driving results and enhancing user experiences. With 8+ years in travel marketing, I excel at managing complex projects, website management and creating engaging content, and leveraging data to optimize marketing strategies.

I excel at collaborating across internal and external teams to identify pain points, and opportunities to streamline processes to the benefit of everyone. As a collaborator, a problem solver, and a lifetime learner, I’d love to hear how I can help bring your projects to life. 

I spearheaded comprehensive marketing initiatives across print, digital, and television channels with Baby Boomers as our target audience. I directed the execution of numerous direct mail campaigns, managed website content and improvements, and leveraged data-driven insights to optimize marketing strategies. I also led cross-functional collaborations, conducted in-depth market analyses, and managed the company’s presence at major industry events, consistently driving brand awareness and customer engagement.

I focused on building and enhancing digital marketing capabilities. I managed email campaigns, developed engaging social media content, and collaborated with a PR consultant to secure media placements with a focus on the Baby Boomer audience. I also crafted cooperative marketing proposals, fostering strategic partnerships and expanding the company’s reach. This position allowed me to hone my skills in digital strategy and campaign execution.

I streamlined critical operational processes, ensuring efficient reservation completion and expediting timelines, and enhancing customer satisfaction. I managed vital travel documentation, demonstrated meticulous attention to detail, and led international group trips, providing exceptional customer service. This role provided a strong foundation in operational efficiency and customer-centric service, which has been invaluable in my marketing career. On an as-needed basis I worked in sales for the Asian market, working directly with travel agents and/or travelers.